Every sane human being understands gangsters and serial killers are bad, yet television audiences flock to consume episodes of the ‘Sopranos’ and ‘Dexter.’ In the same way most of us know the images presented by Victoria’s Secret bear little relation to reality. These examples may be obvious, but all effective commercial presentation is stylized, not because it’s an effort to mislead, but rather because it needs to focus and clarify a
message aimed at engaging and connecting to an audience on an emotional level.

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